Sustainable Silver. Guaranteed Value.
The UK’s first circular jewellery brand offering certified 925 silver with a 50% buyback guarantee and Digital Product Passport.
about us
Founded by Indulekha Aravindan, an MBA-qualified expert in Retail Operations with over five years of international fashion experience, Circular Jewellery bridges the gap between ethical consumption and financial prudence. Drawing from rich Indian artisanal heritage and modern UK design sensibilities, we've created a revolutionary model where every piece comes with a guaranteed buyback, full digital traceability, and a commitment to true circular sustainability. Our vision is to transform how the UK perceives and purchases silver jewellery—making every acquisition an asset, not an expense.
Indulekha Aravindan
CEO, Founder
Why Choose Circular
Jewellery Reimagined
We're revolutionising how you own silver jewellery—combining timeless craftsmanship with modern value retention.
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Certified 925 Silver
Every piece is crafted from certified 92.5% pure silver, authenticated and hallmarked for genuine quality you can trust.
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50% Buyback Guarantee
Unlike traditional jewellery, we guarantee to buy back your piece at 50% of retail value within 12 months—turning silver into an asset.
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Digital Product Passport
Each piece comes with a QR-linked digital certificate providing full traceability, authenticity verification, and lifecycle tracking.
The Circular Difference
Why Leading the Circular Revolution
We're not just another sustainable brand—we're building a new model for how jewellery should be owned, valued, and renewed.